LLM optimization (LLMO) is a marketing tactic that aims to improve a brand’s visibility and portrayal in LLM-generated responses—like those found in ChatGPT, Google’s AI Overviews, and Google’s AI Mode. Key LLM optimization techniques include:

Forward-looking marketers are already integrating AI into their SEO workflows — and they’re seeing real, measurable results. By the end of this guide, you’ll know exactly how to leverage AI for SEO: 10 practical use cases with ready-to-use prompts, the benefits and challenges to expect, and the actual costs of AI SEO tools.