LLM optimization (LLMO) is a marketing tactic that aims to improve a brand’s visibility and portrayal in LLM-generated responses—like those found in ChatGPT, Google’s AI Overviews, and Google’s AI Mode.
Key LLM optimization techniques include:
- Getting positive mentions of your brand on reputable websites (so LLMs understand your brand better and perceive it more favorably)
- Creating original, useful, and LLM-friendly content (so LLMs are more likely to cite your content in their responses)
